Adidas Launch AC Milan 2016/17 Third Kit : Football Apparel : Soccer Bible

AC Milan fill the final slot in the adidas 'Big 6' as the Three Stripes continue their new #FirstNeverFollows film series. Hanging on in as the brand's sixth biggest club due to their illustrious history, the red half of Milan put on a trippy display in the new video.

The film marks the launch of the new 2016/17 third shirt and features iconic moments from AC Milan’s past, digitally combined to make a single figure who then pulls on the new jersey. Overlooking the 'blah' once more, adidas have whipped up a strong and timely campaign to entice fans and underline their confident and fearless approach to the new campaign.



The kit itself is another bespoke from adidas, something their Swooshed rivals could learn a thing or two from this season. The new jersey packs a creative design on the sleeves, with a white spray paint effect which pays tribute to the Italian flag. Unsurprisingly that's a hat-trick of top class AC Milan shirts this season, following on from the home and away releases.

Want it? This way please.